Executive Producer
Duration: Jan 2014 - Aug 2022 (8 yrs 8 mos)
Location: London office
Project: Adam Proto served as an Executive Producer at Jack Morton Worldwide, where he was entrusted with the task of creating unexpected party experiences for Desperados, targeting the 18-24 year old demographic. Under the concept 'Party Better, Party Different', he led the production of unique and twisted entertainment experiences in three European countries. His role involved overseeing the creative treatment in each region, negotiating with key stakeholders, and ensuring the profitability and successful delivery of each event.
Event Highlights:
Desperados – European Brand Parties: Adam Proto's creative prowess came to the fore as he oversaw a team of producers in delivering distinctive parties for the brand Desperados across three European markets: London, Poland, and Italy. These parties were designed to defy expectations and conventions associated with typical corporate brands, enhancing digital engagement and social chatter among the target audience.
Desperados Milan Party: Adam Proto's influence extended to organizing three parties across three vibrant cities: London, Milan, and Warsaw. These events were characterized by their unique atmosphere, offering attendees an immersive experience that resonated with the Desperados brand.
Nespresso presents Cubanía: Adam Proto's expertise was not limited to Desperados events. He also contributed to the launch of Nespresso's new Limited Edition, Cubanía. This launch, inspired by Cuban coffee tradition, aimed to captivate coffee enthusiasts and intensify their coffee experience.
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