Adam was the lead Executive Producer for Jack Morton Worldwide on a multi agency production to leverage the AIG sponsorship of the All Blacks during the 2015 World Rugby Cup.
The proposition was multi tiered with public facing experiential activations and the design of the AIG Twickenham hospitality suite. The proposal also included the design and implementation of a long 30 day tenancy at OXO2 as the home of the All Blacks and main hospitality space for AIG.
AIG House was created in two spaces, one as a sports bar which was open to the public at the weekends and another space as an exclusive clubhouse specifically for the private use of AIG and their corporate guests.
AIG House alone, hosted 30 individual events using both spaces and ranging from breakfast meetings to mass viewing parties.